Veterinary Ultrasound Market Share by Technology, Application, Equipment, Geography, Analysis, Research and Forecast to 2029

Veterinary Ultrasound Market Overview
The Veterinary Ultrasound Market is projected to expand at a steady CAGR of around 6% during the forecast period, driven by a combination of rising pet adoption, increased awareness of animal health, growing incidence of veterinary diseases, and the rapid evolution of ultrasound imaging technologies tailored for animals.

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Veterinary ultrasound is increasingly becoming an essential diagnostic modality used for routine examinations, detailed imaging of internal organs, pregnancy detection, monitoring of chronic conditions, and supporting minimally invasive procedures. The capability of ultrasound systems to deliver high-resolution, real-time images with minimal discomfort to animals is a major contributor to their widespread acceptance across veterinary clinics, diagnostic centers, and specialty hospitals.
Ultrasound imaging, also known as sonography, uses high-frequency sound waves to capture detailed visuals of internal structures. In veterinary medicine, it allows clinicians to examine organs such as the liver, kidneys, bladder, spleen, pancreas, and even complex vascular structures without requiring invasive surgical exploration. A critical advantage of ultrasound is its ability to be performed quickly, often requiring little to no sedation, making it suitable for both routine check-ups and urgent diagnostic evaluations. Veterinarians rely on ultrasound to diagnose conditions including urinary stones, pancreatitis, tumors, abnormal organ enlargement, internal injuries, and congenital defects. It is also commonly used to guide biopsy needles with precision, ensuring accuracy while reducing procedural risks.

Rising Population & Adoption of Companion Animals
The increasing global population of companion animals is significantly influencing the demand for advanced veterinary diagnostic tools, especially ultrasound systems. Studies have consistently revealed that owning a companion animal has measurable physical and psychological benefits, such as improved cardiovascular health, lower anxiety levels, normalized blood pressure, and increased emotional well-being. This rising awareness, coupled with lifestyle changes and growing acceptance of pets as family members, is fueling robust growth in the veterinary care industry.
Pet ownership trends have shown remarkable shifts over the past few decades. For instance, in the United States alone, pet ownership has surged to 66% of households in 2024, equivalent to nearly 87 million homes—up from 56% in 1988. The higher adoption of dogs, cats, and other companion animals naturally leads to increased demand for advanced diagnostic services, as owners are more inclined to invest in preventive healthcare, regular check-ups, and accurate diagnostic imaging. This shift is strengthening the adoption of veterinary ultrasound solutions, both in large hospitals and smaller clinics. As a result, manufacturers are continuously innovating systems that support efficient disease monitoring, reproductive assessment, and emergency diagnostics.

Product Type Segment Analysis
The veterinary ultrasound market includes a diverse range of product types designed to meet the needs of clinics, hospitals, mobile veterinarians, and academic research centers. Cart-based ultrasound systems continue to maintain a strong presence in high-volume veterinary facilities due to their advanced imaging features, superior processing power, and larger screens, which aid in in-depth diagnostic evaluations. These systems are often preferred for complex procedures and high-clarity imaging requirements.
In contrast, portable and handheld ultrasound scanners are gaining rapid traction and expanding their share in the global market. Their advantages include mobility, ease of use in field settings, and suitability for ambulatory veterinary services. Portable ultrasound equipment is particularly beneficial for livestock veterinarians who work on farms, ranches, and equine facilities. Advancements in battery life, wireless connectivity, artificial intelligence integration, and image optimization technologies have made portable scanners nearly comparable to cart-based models in terms of performance. As these devices become increasingly affordable and technologically sophisticated, their adoption is expected to escalate further over the next decade.

Competitive Landscape
Some of the major companies active in the Veterinary Ultrasound Market include:
• GE Healthcare
• Esaote SpA
• Clarius Mobile Health
• FUJIFILM SonoSite Inc.
• CHISON
• Siemens Healthineers
• Samsung Healthcare
• Heska Corporation
• Shenzhen Mindray Animal Medical Technology Co.
• Scintica Instrumentation
• among others

Organic and Inorganic Growth Strategies Adopted by Market Players
Companies operating in this market are leveraging a range of organic and inorganic strategies to strengthen their competitive position and extend their global reach. These include introducing technologically advanced ultrasound platforms, expanding product portfolios, forming strategic collaborations, and acquiring companies with complementary capabilities.
In May 2024, Esaote North America, Inc. launched the MyLab™ Omega eXP VET, a portable ultrasound model specifically engineered to enhance durability, imaging precision, and diagnostic speed across diverse veterinary settings. The system is tailored to support veterinarians working both in clinics and in the field.
In June 2023, Esaote North America unveiled the AI-powered MyLab X90VET ultrasound system. Equipped with the proprietary Augmented Insight technology, the system enhances accuracy, automates certain image adjustments, and streamlines workflow, enabling veterinarians to make confident diagnostic decisions.
In January 2023, Sound Technologies entered a distribution collaboration with GE HealthCare to introduce the Vscan Air handheld ultrasound to veterinary practices across the United States, improving accessibility to high-quality point-of-care imaging.
In January 2022, Clarius Mobile Health introduced three ultra-portable wireless smartphone-compatible ultrasound scanners designed specifically for veterinarians. These compact devices are lighter, faster, and equipped with new features that improve real-time imaging and usability.
These strategic initiatives collectively indicate the growing emphasis on innovation, mobility, and user-friendly designs in the veterinary imaging sector.

Future Outlook of the Veterinary Ultrasound Market
The Veterinary Ultrasound Market is poised to experience accelerated growth in the coming years due to a combination of emerging technological advancements, rising veterinary practitioner numbers, increasing pet healthcare spending, and high adoption rates in both developed and emerging regions. The expansion of specialized veterinary services, the introduction of AI-driven imaging systems, and the entry of new players offering accessible ultrasound solutions will further stimulate market expansion. Additionally, the growing availability of training programs for veterinarians on advanced imaging techniques will enhance diagnostic accuracy, boosting the overall adoption of ultrasound technologies.

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